| • The Beach Beacon, Belleair Bee, Clearwater Citizen, Largo Leader, Pinellas Park Beacon and Seminole Beacon are publications of Tampa Bay Newspapers, Inc., hereafter called “The Publisher.” |
| • The Publisher reserves the right to revise rates on thirty (30) days written notice to the advertiser. In this event, the advertiser may, by written notice prior to the effective date of the revised rates, terminate any advertising agreement without penalty or refund. |
| • The Publisher will not be liable for any error in advertisement to a greater extent than the cost of the space occupied by the error. In the event of a Publisher’s error advertising goods at less than the specified price, The Publisher will furnish a letter to the advertiser to be posted, noting the error and stating the correct price, but will not assume any liability for goods sold at the incorrect price. |
| • Advertising submitted past proof-copy deadline shall be published at the risk of the advertiser. The Publisher will not accept responsibility for, nor issue credit on, errors made on such advertisements. This condition will also apply to ads run when proofs are returned past deadline. |
| • Only preferred positions covered specifically by a special rate are guaranteed. Positions other than these are not guaranteed; therefore, credit will not be issued for placement of advertisements. |
| • Claims for adjustment of errors must be made no later than thirty (30) days after publication date upon which said error occurred. Claims submitted past this time limit will not be honored. |
| • For the mutual protection of its papers, its advertisers and its readers, The Publisher reserves the right to revise or reject any advertisement which it, in its sole judgment and discretion, considers to be objectionable or offensive in subject matter, phraseology or layout. |
| • All advertising is accepted on a prepaid basis until credit has been approved. |
| • Terms of payment are net on or before the twenty-fifth (25) of the month for advertising published for the advertiser in the month previous; provided, however, The Publisher may at any time demand cash at time of delivery of copy for insertion. |
| • A one and one-half percent (1 1⁄2%) monthly service charge will be added to all unpaid balances in excess of 30 days. |
| • In the event legal collection becomes necessary, the advertiser agrees to pay all court costs, attorney fees, filing fees and any other cost involved in collection. |
| • Credits are not exchangeable for cash and expire if not used within 12 months. Credits may only be applied toward purchases from Tampa Bay Newspapers, Inc. |
